AUTOGLYM HOT ROD DISPLAY AT THE CME TO FEATURE A TRIBUTE TO THE DEUCE AND THE MERC
The Canadian Racing Season Begins February 7, 8, & 9, 2014 at Toronto’s International Centre
(TORONTO, ON // FEBRUARY 5, 2014) The Canadian Motorsports Expo takes place this coming weekend – February 7, 8 & 9 – in Hall 5 of Toronto’s International Centre, across from Pearson Airport. The show celebrates the entire spectrum of racing, including stock cars, road racing, drag racing, vintage racers and more.
New for this year’s show, the CME will also feature some of incredible Hot Rods. The Autoglym Hot Rod Display, Presented by Boneyard Event Services marks the first time that Hot Rods have been included on the CME floor. According to the CME’s Mike Galipeau, the new feature is being applauded by racing fans and Hot Rod enthusiasts, alike.
“While the Autoglym Hot Rod Display will make up just a percentage of the CME floor, feature organizer Gary Challice has done an amazing job securing some fantastic machines,” said Galipeau. “The focus will be a tribute to the ‘Deuce’ (’32 Ford) and the ‘Merc’ (’49-’51 Mercury). Since we first announced it, the reaction has been really positive. Racing fans like Hot Rods, and vice versa. We’re grateful that Autoglym has stepped up to present the display, and to Boneyard Event Services who are going to dress it up in style.”
Discussing Autoglym’s participation at the Canadian Motorsports Expo, the company’s Canadian Brand Manager, Dave Lambert, said, “Autoglym is a household name in the UK and we want to become that in Canada, too. We have a lot of work to do to get there, but we’re very confident in the quality of our products.
“In addition to being the presenting sponsor of the new Hot Rod display at the CME, Autoglym will also have a booth,” continued Lambert, who will be on hand for all three days of the show, demonstrating Autoglym’s products, their ease of use and the quality results. There will be giveaways to show visitors and advice on auto detailing. As well, Autoglym will be unveiling a new product at the CME.
Autoglym is currently available across Canada at Canadian Tire stores, which carries 27 of the company’s products. According to Lambert, Autoglym concentrates its marketing efforts on enthusiasts who are willing to invest in the best car care products for their vehicles.
Feature coordinator Gary Challice said, “I’d like to thank Autoglym and Dave Lambert for sponsoring the hot rod display at the CME. As well, thank you to Kevin LeGallais of Boneyard Event Services for helping to present the cars in a way that will really make an impact.”
According to Challice, he’s lined up more than two dozen top-rate Hot Rods, including mostly ‘Deuces’ and ‘Mercs,’ with a few other impressive machines thrown in.
On Friday night at 6:00 p.m., Challice will host a discussion on the CME’s Inside Track Stage, featuring several of the participating car owners and hot rod experts. They are expected to include Bob McJannett, the founder of Performance Improvements, automotive enthusiast and legendary Canadian entertainer Don Francks and several others.
ABOUT AUTOGLYM: Autoglym products are to be found in all areas of automotive activity and are as equally suited to the professional user, the concours competition enthusiast and the family car owner. Autoglym enjoys technical approvals from many leading automotive manufacturers and close associations with car clubs. The company was founded in 1965 by a UK motor trade entrepreneur who developed a unique system for renovating used car paintwork. Today, the name is synonymous with high quality car care and vehicle detailing products around the world. Autoglym is based in Letchworth, UK and employs over 100 personnel with product distribution to over forty countries. For information about Autoglym in Canada, based in Mississauga, ON, contact Brand Manager (Canada) Dave Lambert at (416) 428-4259.
ABOUT BONEYARD EVENT SERVICES: Based in Mississauga, Ontario, Boneyard Event Services strives to be a partner in your exhibiting and show needs offering our experience and ideas to create a successful event together. Services we offer include show services for event producers, exhibit management, event consulting, installation and dismantle services, storage of exhibit materials, and on site management. Call us at (416) 543-3161 or email firstname.lastname@example.org to see how we can help you with your event and exhibit needs.
ABOUT THE CME: The 8th Annual Canadian Motorsports Expo Powered by Inside Track Motorsport News takes place February 7, 8 & 9, 2014 in Hall 5 of Toronto’s International Centre, adjacent to Pearson International Airport. The show features motorsport content geared to racers, fans and automotive enthusiasts. NASCAR Sprint Cup racer Ryan Newman will be at the CME on Saturday, February 8. Richard Petty, the seven-time NASCAR Sprint Cup champion and winner of seven Daytona 500s and 200 Sprint Cup races will be at the CME on Sunday, February 9. Former Truck Series champ Mike Skinner will also be at the CME on Sunday. For information about the show, including news, schedules, exhibitor info and more, call (416) 962-7223, or email info@CanadianMotorsportsExpo.com. The CME’s website is located at www.CanadianMotorsportsExpo.com.