First Canadian Truck Series Race Will Be The Chevrolet Silverado 250

(Bowmanville, ON – April 29, 2013)  Canadian Tire Motorsport Park announced today that Chevrolet will be the title sponsor of the first Canadian race for the NASCAR Camping World Truck Series, taking place on Labour Day Weekend, August 30 – September 1.  The name of the race will be the Chevrolet Silverado 250.

“We are thrilled to have our official vehicle supplier Chevrolet, as the title sponsor of the first Canadian NASCAR Camping World Truck Series race on the storied 3.957 km road course on September 1st,” said Myles Brandt, President and General Manager of Canadian Tire Motorsport Park.  “Having such an iconic brand such as Chevrolet come on board for this historic event shows their commitment to the track, the NASCAR Camping World Truck Series and local community in which many of their vehicles are built.”

“Chevrolet has a long and celebrated history in racing, and we are proud to introduce the Chevrolet Silverado 250 as the first Canadian race in the NASCAR Camping World Truck Series, right here in our own backyard,” said Marc Comeau, Vice President of Sales, Service and Marketing for Chevrolet in Canada. “With the launch of the 2014 Silverado, new from hood to hitch, this event is a natural fit to showcase its innovative features, capability, performance and unmatched V8 power and efficiency.”

The new 2014 Chevrolet Silverado is engineered to be the strongest, smartest, and most capable Silverado ever.  It builds on Chevrolet’s 95 years of truck heritage, while raising the bar for full-size pickups.  Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 family of engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling.

The Early Bird Weekend SuperTicket is just $65 until June 30 ($80 at the Gate). Single-day tickets are also available.  Each ticket includes parking and access to the Canadian Tire Motorsport Park Expo and Marketplace.  As with all events, children 12 and under are admitted for free when accompanied by a paid adult admission.

Camping is a popular part of the experience, with Early Bird General Camping passes just $65 for the weekend when purchased before June 30 (tents or pop-up trailers).  Early Bird RV passes are $90 and Reserved Camping is $225.

For more information and to purchase tickets call the Canadian Tire Motorsport Hotline at 1-800-866-1072 (Monday to Friday from 9 am to 5 pm ET), visit online at www.canadiantiremotorsportpark.com, or emailinfo@ctmpark.com

About Chevrolet in Canada Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook athttp://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Twitter.

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For further information:

Ryan Chalmers Canadian Tire Motorsport Park Office: 800-866-1072    Mobile: 905-260-1711ryan@ctmpark.com

George Saratlic Chevrolet Communications Office: 905-644-2848    Mobile: 905-442-2927george.saratlic@gm.com